Rogers scored a minor coup tonight by becoming the first carrier in the world with the LG Eve. Also known as the GW620, the touchscreen slider is LG's first Android phone and hinges on a special Social Network Services app that pools Bebo, Facebook and Twitter updates into a single area. It simultaneously integrates those with the phone's regular contacts to tie phone, e-mail and SMS messages.

The hardware itself follows LG's reference design with a 5-megapixel autofocusing camera, assisted GPS and Wi-Fi but appropriately supports North America-native 3G through HSPA. A microSDHC slot provides the brunt of the Eve's storage.

In spite of its features, Rogers is pricing the Android phone aggressively and plans to sell it for just $50 on a three-year plan with both voice and data.