TAG Heuer, the Switzerland-based luxury watch maker famous for its chronographs and sports watches, announced the release of a new phone, dubbed TAG Heuer MERIDIIST Automobili Lamborghini.
As the name suggests, the new handset is made in collaboration with Lamborghini and it’s actually a special edition of the MERIDIIST phone announced last year.
The new handset is “housed in black titanium carbide coated 316L stainless steel” and features a Lamborghini signature on the battery cover, similar to the one on the Lamborghini Murcielago LP 640’s V12 engine block.
Built by ModeLabs, the TAG Heuer MERIDIIST Automobili Lamborghini also features a scratch-resistant sapphire crystal display, 2MP camera, 2GB of internal memory and a battery that can last up to7 hours in talk time mode, or up to 28 days in standby.


Only 1963 units of the MERIDIIST Lamborghini phone will be made – as tribute to the year Lamborghini was founded. Customers will be able to buy the handset from select TAG Heuer and Lamborghini retail locations.