Epson announces new line of thermal printers

By Caroline Cooper

29 Oct 2009

Epson, a supplier of POS and print solutions, today announced it will launch a new line of transaction printers that includes a compact, thermal printer with all-front access for use in specialty POS and kiosk applications. According to a news release from Epson, the new printer will be released sometime in the next two quarters, along with two other models for use in retail applications.

Epson says that in a 2009 brand-awareness study, 79 percent of resellers said that Epson's range and variety of printers gave them a sales advantage when selling to retailers. Keith Kratzberg, senior vice president of commercial sales and marketing for Epson America, says the new line of printers will offer its partners even more options:

Resellers are extremely important to our success. We listened to the feedback throughout the channel, and we designed new products to meet market demands. Whether the customer needs a simple plug-and-play printer or a highly configurable printer for use across a large retail enterprise, our partners will have an Epson solution. This new lineup of products will generate new revenue streams for our channel partners and help them cultivate and grow their businesses.

Epson says that, according to a 2009 IHL retail study, the company holds a 41 percent share of the thermal printer POS installed base.