Pentax has been taking risks with its designs lately, giving us the charmingly retro H90, E90 and I-10. In comparison, the Pentax Optio M90, announced today, is a straight-up compact camera, but with some decent specs and a very tidy price tag.
It's a 12.1-megapixel point and shoot, packing a 5x optical zoom. The focal length is 28-140mm, equivalent to a 35mm camera. That's not a bad wide-angle or zoom figure for a compact this size.
A 69mm (2.7-inch) screen rounds out the picture. The frame is finished in a soft-feel rubber texture over the aluminium alloy body, and comes in a choice of black or burgundy.
The M90 packs all the usual compact-camera fripperies, such as face recognition, smile capture, blink detection and 20 scene modes. It also includes copy mode, which Pentax reckons works like a mini-scanner.
The Pentax Optio hits the streets in mid-June for £120. You heard right: 12 megapixels and a 5x zoom for just north of a ton. Bargain.